Here is the overall brief:
Overview of deliverables:
To produce a short film that celebrates
art & culture in Brighton, in a love letter to the city from Brighton
Festival – the biggest celebration of art of the year.
We would like something heart-felt
and original, that connects Brighton Festival to the local community and
explores the art, culture & general spirit of Brighton that makes it unique.
The film will be used online
via social media, vimeo, youtube & our websites and its primary function will
be to launch the 2015 Brighton Festival.
The film’s script will need to be developed in conjunction with
your contact at Brighton Dome but you can approach the project however you like.
We will also work together on a storyboard & music accompaniment.
We would not like you to look
at specific other arts festivals in the city or existing arts organisations,
but approach this clip on a more playful, community level. Some initial ideas
could be: people who dress interestingly, a street artist, art you can discover
in hidden places, famous artists who lived here, interesting buildings, antique
collectors, the weird & wonderful characters of Brighton, a city with a
special outlook on life, thinking about art & culture as the heartbeat of
the city – appreciating it for being open, vibrant & creative.
The desired outcome is to
explain the impact/need for Brighton Festival and why it is so important in
Brighton.
Creative guidance:
You will be receiving a branding presentation from the Marketing
Manager at Brighton Dome & Brighton Festival. All projects MUST include
clear and consistent identity using the correct logo and fonts.
Brighton Dome’s tone of voice is a friendly one. Any music and
voice over should reflect this.
Look and feel:
Quirky, engaging, cutting-edge, unique, clever, local, fresh
We’d also anticipate the following qualities to be part of the
style and tone: Clean, punchy, contemporary, fun, elegantly simple and
alluringly edgy
References to other media we like:
This has a lovely open feel and great montage style with all the
different voices…
And here’s something more simple & contemporary (although
we’re looking for something friendly & full of Brighton character)
Accompanying material:
Logos
Branding
guidelines
Fonts
Formatting:
Will need to be high enough resolution for us to use on larger
screens but also optimised for web and our plasma screens. Should be no longer
than 5 mins.
However, we are flexible and open to suggestions too.
Deliverables for pitch and final notes:
For some projects there will be a maximum number of students
allowed to work on it due to sensitivities or limited access. This project can
only accept 5 groups.
Contact details:
lucy.brooks@brightondome.org / 01273 260846
Availability: TBC depending on the pitch and requirements.
BDBF to help organise dates if you want to
film anything related to Brighton Festival - rehearsals, interviews etc. where
available.
Leads you could think about pursuing are: interviewing past/future
Brighton Festival artists, contacting Brighton residents & local arts
groups to find interesting stories, documenting any exciting projects happening
in Brighton especially if linked to BF, filming & talking to school
groups/teachers creating procession art for the Children’s Parade (part of
Brighton Festival), documenting journeys of street artists, dancers, performers
or other forms of underground culture.
We can provide some help & suggestions of who to contact to
make these links.
