When coming up with and developing ideas, we assigned each of our group different roles.
Although for the most part we will work collaboratively as a group, there were certain areas which wee more suitable to be led by certain members.
As I am the only member of our group with experience with animation, I would be in charge of this part of our creative project.
We plan to use animation within our short promotional film to relate to each of the creative examples used, and involve a different sort of artistic element to each.
We would like to use animated symbols to relate to the subjects which will be used, for example a love heart, with possibly hand-drawn elements.
As the group ember in charge of animation, I have started to look for inspiration for this part of our project within music videos:
The first example of a music video which I found inspiration from was MNEK - Wrote A Song About You. This music video uses animation in the form of brightly clouded lines, shapes and words, which are constantly in motion.
Although I am not sure if these block colours would fit best in our promotional film, I really like the movement of these animated elements, how they seem to flow around the screen and the artist and how they move in time to the beat of the song.
I also really like the way the words are written and disappear, although any hand drawn element of these animations looks like it was done digitally by using a computer mouse rather than a pencil or pen.
The next example of a music video which I found inspiration from was A Day To Remember - All I want. This music video uses animation in the form of text and doodle-like images, which appear on the screen as if they have been roughly drawn on.
I really like the hand drawn element of the animation used here, although for our promotional film this may need to be presented in a slightly more refined way. The words appearing on the screen also have a very punchy affect to them, which may also not be so appropriate in some instances, however I really like the textures used and the rough marks also included, as if they were slight pen smudges on the screen. However there does seem to be limited interactivity between the animations and the events happening in the video.
The final example of a music video which I found inspiration from was Mino - I'm Him. This music video uses animation in the form of smooth text and images which interact with Mino.
One of the things I like most about this style of animation is how it looks like light, in the fact that it is slightly transparent and using rainbow colours of the spectrum. I think that this could be a useful quality to include within the animation element of our film as light is also to play quite a big part.
I also really like the fluidity of the animated images, and the way they will often 'spill' as a way to appear and disappear.
The interactivity of these animated elements is also a very important element: even though Mino raps in another language, the animation used symbols to illustrate what he is conveying to the audience in a unique and creative way.
However, I am not certain of how difficult this style of animation will be to create, or how long i may take. Although as a group we are striving to crate our short promotional film to the highest standard possible, punctuality and time keeping is also incredibly important.
